About Me
Art enthusiast, food lover, and a cat & dog person.
Journey
From startups to global corporations, I view design as a bridge to foster meaningful connections.
Startup & Entrepreneurship
I began my career co-founding and contributing to startups at Porto Digital, crafting innovative solutions in event space rentals and customer loyalty programs. Incubated at one of LATAM's largest innovation hubs, I honed skills in rapid prototyping, user-centric design, and multitasking to deliver impactful products with limited resources, gaining expertise in bootstrapping, agile methodologies, and lean startup principles.
Corporate Days
After four years as an entrepreneur, I sought experience in larger corporations, landing a role at one of Brazil's biggest brokers. Since then, I’ve led end-to-end design for complex, high-impact projects at XP Investimentos, GoDaddy, and Skillshare.
Focused on crafting cohesive and holistic experiences, I’ve worked with design systems, complex dashboards, and multi-device POS, driving operational excellence through design ops.
I’ve perfected my ability to collaborate with diverse stakeholders, balancing business goals, user needs, and technical constraints to deliver innovative solutions impacting millions of users.
Education
Apple Developer Academy
This was the starting point of my career, where Apple’s challenge-based learning taught me to be a lifelong learner. I developed skills in product design, programming, business development, and gained deep insights into the mobile market.
Bachelor's in Design at UFPE
At UFPE, I expanded my creative skills and recognized the vital role of academia in design. I applied my knowledge across graphic, informational, and product design, with a focus on cultural aspects, ergonomics, accessibility, environmental concerns, bionics, technology, design management, and design education.
Projects