Industry
Edtech
Client
Skillshare
Reimagining Class Discovery: Skillshare's Class Details Page Overhaul
A class details page that tried to do everything—serve as a discovery tool, study guide, and community hub—was falling short. This jack-of-all-trades approach diluted its effectiveness, resulting in lower engagement rates.
To address this, we redesigned the user journey by splitting it into two distinct phases: a new class details page laser-focused on content discovery and evaluation, and a dedicated classroom experience for learning and community interaction. This separation allowed us to tailor each phase to specific user needs, improving engagement and satisfaction.
A Comprehensive Content Overview with Enhanced Class Relevance and Credibility
By providing key information upfront, we improved user engagement and retention. The clear division between discovery and learning phases resulted in a more streamlined and effective user journey. Users can now thoroughly evaluate a class before committing, leading to better-matched learning experiences and higher satisfaction. This redesign also enabled us to seamlessly integrate new products, such as related 1-on-1 sessions or complementary digital products, within the discovery process, aligning with our platform’s ongoing evolution.
A glimpse into the future
Classroom Experience
We planned to create a focused classroom environment where users can watch lessons without distractions, take and organize notes, access project resources, and easily interact with peers and teachers.
A/B Testing
Our classes contain various information blocks that can be rearranged and reorganized. We developed different approaches for A/B testing to continually refine and improve both the discovery and learning experience.
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