Industry
EdTech
Client
Skillshare
Reimagining Product Presentation: Overhauling Skillshare's Class Merchandising for Greater Impact
Journey
From startups to global corporations, I view design as a bridge to foster meaningful connections.
Startup & Entrepreneurship
I began my career co-founding and contributing to startups at Porto Digital, crafting innovative solutions in event space rentals and customer loyalty programs. Incubated at one of LATAM's largest innovation hubs, I honed skills in rapid prototyping, user-centric design, and multitasking to deliver impactful products with limited resources, gaining expertise in bootstrapping, agile methodologies, and lean startup principles.
Corporate Days
After four years as an entrepreneur, I sought experience in larger corporations, landing a role at one of Brazil's biggest brokers. Since then, I’ve led end-to-end design for complex, high-impact projects at XP Investimentos, GoDaddy, and Skillshare.
Focused on crafting cohesive and holistic experiences, I’ve worked with design systems, complex dashboards, and multi-device POS, driving operational excellence through design ops.
I’ve perfected my ability to collaborate with diverse stakeholders, balancing business goals, user needs, and technical constraints to deliver innovative solutions impacting millions of users.
Key class quality indicators were hidden, making it difficult for users to quickly find the right classes. This resulted in longer decision-making times and reduced engagement.
We reimagined how users discover and engage with classes, creating an interconnected platform where users could discover classes through student projects, elevating the browsing experience. By streamlining the decision-making process and enhancing class merchandising, we focused on increasing user engagement.
A revamped class card with key decision-making information, a new review system, and redesigned visuals featuring informative hover states.
Project visibility became a key element, inspiring and guiding users more efficiently to relevant content. This initiative not only improved class discovery but also laid the foundation for future innovations, such as AI-driven recommendations and deeper integration of user-generated content, ensuring Skillshare continues to evolve with user needs.
About the product
Class Card
A cohesive and clear class card design that delivers immediate, relevant information, helping users quickly assess and choose classes.
Student Projects
Once hidden gems, student projects now shine. We created a visually appealing project page with larger images, a cleaner layout, and better sorting options, boosting engagement and inspiring more community interaction. A new section on the member homepage now showcases hand-picked projects tailored to user interests.
Project Page
We elevated project visibility, highlighting both the work and its creator. Enhanced social features and improved comment visibility fostered a stronger community. Direct links to inspiring classes created a virtuous cycle of learning and creation.
A glimpse into the future
Project Submission Overhaul
We aimed to improve the entire project journey, not only increasing submissions but also encouraging participation through a more interconnected and contextual experience.
Project Share - Growth intersection
aking a holistic approach, we recognized that enhancing the membership experience could also drive platform growth. We envisioned a new sharing experience to reach and engage new users.
Engagement Experiments
We realized that class information could significantly impact user decision-making. To optimize this, we developed multiple approaches and conducted A/B tests to find the most effective strategies.
Projects