Industry

EdTech

Client

Skillshare

Reimagining Product Presentation: Overhauling Skillshare's Class Merchandising for Greater Impact

Key class quality indicators were hidden, making it difficult for users to quickly find the right classes. This resulted in longer decision-making times and reduced engagement.

We reimagined how users discover and engage with classes, creating an interconnected platform where users could discover classes through student projects, elevating the browsing experience. By streamlining the decision-making process and enhancing class merchandising, we focused on increasing user engagement.

A revamped class card with key decision-making information, a new review system, and redesigned visuals featuring informative hover states.

Project visibility became a key element, inspiring and guiding users more efficiently to relevant content. This initiative not only improved class discovery but also laid the foundation for future innovations, such as AI-driven recommendations and deeper integration of user-generated content, ensuring Skillshare continues to evolve with user needs.

About the product

Class Card

A cohesive and clear class card design that delivers immediate, relevant information, helping users quickly assess and choose classes.

Student Projects

Once hidden gems, student projects now shine. We created a visually appealing project page with larger images, a cleaner layout, and better sorting options, boosting engagement and inspiring more community interaction. A new section on the member homepage now showcases hand-picked projects tailored to user interests.

Project Page

We elevated project visibility, highlighting both the work and its creator. Enhanced social features and improved comment visibility fostered a stronger community. Direct links to inspiring classes created a virtuous cycle of learning and creation.

A glimpse into the future

Project Submission Overhaul

We aimed to improve the entire project journey, not only increasing submissions but also encouraging participation through a more interconnected and contextual experience.

Project Share - Growth intersection

aking a holistic approach, we recognized that enhancing the membership experience could also drive platform growth. We envisioned a new sharing experience to reach and engage new users.

Engagement Experiments

We realized that class information could significantly impact user decision-making. To optimize this, we developed multiple approaches and conducted A/B tests to find the most effective strategies.

Projects

Design work connected to real-world problems, and successful products that make a difference.