Innovating Design Systems: Unifying GoDaddy's Smart Terminal Glass Across Platforms

Journey

From startups to global corporations, I view design as a bridge to foster meaningful connections.

Startup & Entrepreneurship

I began my career co-founding and contributing to startups at Porto Digital, crafting innovative solutions in event space rentals and customer loyalty programs. Incubated at one of LATAM's largest innovation hubs, I honed skills in rapid prototyping, user-centric design, and multitasking to deliver impactful products with limited resources, gaining expertise in bootstrapping, agile methodologies, and lean startup principles.

Corporate Days

After four years as an entrepreneur, I sought experience in larger corporations, landing a role at one of Brazil's biggest brokers. Since then, I’ve led end-to-end design for complex, high-impact projects at XP Investimentos, GoDaddy, and Skillshare.

Focused on crafting cohesive and holistic experiences, I’ve worked with design systems, complex dashboards, and multi-device POS, driving operational excellence through design ops.

I’ve perfected my ability to collaborate with diverse stakeholders, balancing business goals, user needs, and technical constraints to deliver innovative solutions impacting millions of users.

A lack of a unified design system led to inconsistencies in component construction, nomenclature, size, color, and typography across GoDaddy's products.

We developed a new design system that resolved inconsistencies while minimally disrupting ongoing projects. We migrated local components to a unified library and created new design files for the team, boosting efficiency and allowing the design team to meet new demands with greater speed and consistency.

Aligning Smart Terminal Glass with GoDaddy's Visual Identity and Design System

We introduced a holistic vision that connected GoDaddy's web, mobile, and POS products, forging a unified visual bridge across its digital ecosystem. By creating elements with a consistent visual language, we established a seamless and cohesive user experience across all platforms.

About the product

Global Components

Versatile building blocks designed for use across GoDaddy's entire POS ecosystem.

Product-Specific Components

Components tailored to specific functions like catalog management and cash register operations.

Local Components

We established a workflow for creating local components, enabling teams to rapidly iterate on repetitive designs while maintaining overall consistency.