Industry

E-Commerce

Client

GoDaddy

Innovating Design Systems: Unifying GoDaddy's Smart Terminal Glass Across Platforms

A lack of a unified design system led to inconsistencies in component construction, nomenclature, size, color, and typography across GoDaddy's products.

We developed a new design system that resolved inconsistencies while minimally disrupting ongoing projects. We migrated local components to a unified library and created new design files for the team, boosting efficiency and allowing the design team to meet new demands with greater speed and consistency.

Aligning Smart Terminal Glass with GoDaddy's Visual Identity and Design System

We introduced a holistic vision that connected GoDaddy's web, mobile, and POS products, forging a unified visual bridge across its digital ecosystem. By creating elements with a consistent visual language, we established a seamless and cohesive user experience across all platforms.

About the product

Global Components

Versatile building blocks designed for use across GoDaddy's entire POS ecosystem.

Product-Specific Components

Components tailored to specific functions like catalog management and cash register operations.

Local Components

We established a workflow for creating local components, enabling teams to rapidly iterate on repetitive designs while maintaining overall consistency.

Projects

Design work connected to real-world problems, and successful products that make a difference.